ABOUT ME 

    Hi everyone my name is Jake Alton, Im 20 years old out of Tigard, Oregon and am currently in my 2nd term as an LBCC student, studying marketing. I played sports all my life with my obsession being football, I have two dogs Kobe and Buddy and they are pretty much my children. I am a big family man, as I've grown up I have became closer to family and now they are an important part of who I am today. I took this course as it is the gateway to learning more about my passion of Marketing I like to understand how businesses become so popular and how and audience hears about or becomes loyal to a specific company. 

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Jakes Marketing Blog

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How Budweiser Turned Nothing Into Something      For my marketing blog, I wanted to talk about Budweiser in the World Cu p. This was very interesting to me because of the ability a country has while hosting a world event to change rules on the spot.       The World Cup is arguably the most popular and important sporting event in the world. Every four years a country gets to host this incredible tournament, spending billions in order to have this event in Qatar. For 36 years and over nine world cups, Budweiser has been the official World Cup beer sponsor. This level of exposure to a product is  in the billions of people, making planning and advertising critical in executing the perfect plan in exposing their product the most affectively.      When in the World Cup, a country who is hosting has all the ability to set rules and expectations for people potentially coming to watch in person. This being said Qatar at the last minute decided to forbid the consumption and distribution of Budwe
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